ELFBAR: The brand covers 6,000 stores in the Middle East and Africa and deepens cooperation with six major retail chains

ELFBAR: The brand covers 6,000 stores in the Middle East and Africa and deepens cooperation with six major retail chains

ELFBAR announced on the 6th anniversary of the brand that by the end of 2024, the number of stores in the Middle East and Africa has exceeded 6,000; In 2024, ELFBAR will establish cooperation with six FMCG retail chains such as Carrefour and KP in the UAE to further consolidate its market position. At the same time, the brand's offline channels in South Africa are also rapidly rolling out, covering nearly 4,000 stores.

According to PR Newswire on January 22, ELFBAR announced on the 6th anniversary of the brand's establishment that the number of stores in the Middle East and Africa has grown to more than 6,000 by the end of 2024.

In 2024, ELFBAR entered into partnerships with six fast-moving consumer goods (FMCG) retail chains in the UAE: Carrefour, KP, Enoc, Bluemart, Freshmart and Speedway. In addition, ELFBAR's offline channel in South Africa has also been rolled out, covering nearly 4,000 gas stations, supermarkets and convenience stores.

FMCG retailers in Africa | Credit: prnewswire

Since its founding in 2018, ELFBAR has expanded to more than 100 markets worldwide, with more than 6,000 stores in the Middle East and Africa through partnerships with local partners. Among them, Arabic coffee flavors aimed at the Middle East market are popular.