E cigarette brands

There are numerous e-cigarette brands, and the market landscape varies by region. To make it easier for you to understand, I will organize it into three dimensions: global/European and American markets, the Chinese market, and by product type.
?? Major brands in the global and European markets
On a global scale, the market is mainly dominated by a few major tobacco giants and emerging independent brands.
Brands under traditional tobacco giants:
Vuse: A brand under British American Tobacco (BAT), it holds a leading position in the US market. In 2025, it was awarded the "Best E-cigarette Brand Award" in South Korea.
JUUL: An American brand that was once the market leader and still enjoys a relatively high usage rate among young users.
NJOY: An American brand, it is one of the major brands in the American market.
Blu: A brand under Imperial Brands.
Logic, PLOOM: Brands under Japan Tobacco (JT).
VEEV: A brand under the PMI (Philip Morris International) group.
The market-leading independent brand:
Geek Bar / GeekVape: A brand under the Shenzhen Ji Ken Technology. Geek Bar is very popular in disposable electronic cigarettes, especially among young people; GeekVape is renowned for its durability.
Elf Bar: A brand under the Elf Bar (Shenzhen) Technology Co., Ltd. It holds a leading position in the global market and is renowned for its simple and user-friendly products.
Lost Mary: It is also a brand under the Miracle brand group, and is renowned for its pure flavor.
Raz: A popular brand in the rapidly growing American market.
Breeze Smoke: One of the best-selling brands in the American market.
In addition, brands such as Vaporesso, Uwell, VOOPOO, SMOK, Aspire and Innokin have also established a significant presence in the global market due to their innovation, performance and flavor.
Major brands in the domestic market of China
The Chinese e-cigarette market exhibits a "one dominant and multiple strong" pattern.
Yueke (RELX): A brand under Shenzhen Vucai Technology. It is the absolute leader in the domestic market, with a market share of up to 88.3% in 2023 and cigarette cartridges sales reaching 380 million units in 2024.
Other important brands: These include Moti, Yooz, Flow, Snowplus, Lami, Poolan, TOFRE, INS and Ovale (Ovalle).
Well-known brands classified by product type
Disposable electronic cigarettes: The market is booming. Besides the brands mentioned earlier such as Geek Bar, Elf Bar, Lost Mary and Raz, other common brands include HQD, Mr Fog, IVG, Bang King and Elux.
Rechargeable cartridge system: Brands such as RELX, Vuse, JUUL, Uwell, and OXVA have excelled in the rechargeable cartridge device sector.
Please note: The brands in the e-cigarette market are changing rapidly. The above list is for reference only and does not indicate rankings. Additionally, there are significant differences in market preferences across different regions.